Some revisions of the script
I think I still need do some revisions to make this script more in the… More ]
Script
Since the second storyline is too on the nose and literal，I spent few days developing… More ]
Storyline 2
In almost all the femvertising ads I have seen, there is no direct narrative theme of “feminism”…. More ]
Storyline 1
A parody on the existing femvertising routine. Some advertisements are not really supporting women’s rights, but just making a… More ]
some not so useful thoughts about storyline
I’ve been trying to conceive my storyline recently, but there are only a few ideas… More ]
Advertisement Samples
Through Google and Baidu（China’s search engine）, I collect advertising samples that conform to the selection… More ]
Focus group
After several days of efforts, I have finally found the suitable focus group participants and… More ]
Demographic
This project mainly takes Chinese young women as the specific audience, and defines the age range of young women as 18-35… More ]
New thoghts about outcome after tutorial
After today’s tutorial, I have some new thoughts about the outcome. Carrie advised me not to make two different short films, rather… More ]
Research Method
（The advertising of this subject is limited in the scope of video advertising, excluding other… More ]